Author Archives: Emily Davis

Once again, as a result of this week’s reading, I’m slightly overwhelmed by the amount of data I likely produce. Some of it is (potentially) for the greater good, like the example of GPS tracking as an aid in medical … Continue reading →

It’s no secret that there has been a paradigm shift in communication and advertising since the advent of the internet, particularly now that we have entered the social media era. This week’s article discusses some of the learning curves companies … Continue reading →

The reading this week discussed message testing in order to determine effectiveness. The first reading looked at the impact of advertising on sugar sweetened beverage consumption in the city of Philadelphia. This campaign used what I traditionally held as my … Continue reading →

Given my interest in the field of web design, eyetracking has always intrigued me. Although I have never personally done it, I like the idea of using eyetracking to adjust elements of your web design- where things fall on the … Continue reading →

Has anyone ever seen that Sarah Jessica Parker movie, I Don’t Know How She Does It? The one where she lays in bed at night and makes lists? Well, that’s me (and probably all the females in this class for … Continue reading →

The reading this week discusses some of the developments in this increasingly mobile era. Apparently I’m not the only one glued to my iPhone either. According this Cisco article, by 2016 the number of mobile-connected devices will exceed the world’s … Continue reading →

So, I’ll be honest. Second Life has always kind of weirded me out. I mean that in no disrespect to people that use, it’s just not my thing. That being said, I went into the experience with as much of … Continue reading →

Getting customers engaged in their company is something most businesses are striving for in this social media era. We all want to put information out there that people will “like”and then it will increase sales. If only it were that … Continue reading →