Monthly Archives: November 2012

Once again, as a result of this week’s reading, I’m slightly overwhelmed by the amount of data I likely produce. Some of it is (potentially) for the greater good, like the example of GPS tracking as an aid in medical … Continue reading →

It’s no secret that there has been a paradigm shift in communication and advertising since the advent of the internet, particularly now that we have entered the social media era. This week’s article discusses some of the learning curves companies … Continue reading →

The reading this week discussed message testing in order to determine effectiveness. The first reading looked at the impact of advertising on sugar sweetened beverage consumption in the city of Philadelphia. This campaign used what I traditionally held as my … Continue reading →