Monthly Archives: September 2012

Meet your online customer

Getting customers engaged in their company is something most businesses are striving for in this social media era. We all want to put information out there that people will “like”and then it will increase sales. If only it were that … Continue reading

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Using Online Surveys

The study I found utilizing online survey research was The Impact of Perceived Channel Utilities, Shopping Orientations, and Demographics on the Consumer’s Online Buying Behavior in the Journal of Computer-Mediated Communication. The study looked at the consumer learning curve for … Continue reading

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Taking the first steps into web analytics

Tacking onto last week’s SEO discussion, this week’s reading dives deeper into how google actually searches web pages. From my limited experience, the gist of it is this: google uses what’s called a googlebot to crawl webpages (sort of like … Continue reading

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Search Engine Optimization (SEO)

Despite working in marketing for a few years now, there is one very important thing that I know shockingly little about: Search Engine Optimization. Yeah, I reap the benefits of it everyday. I can’t remember the last time I went … Continue reading

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