The reading this week discusses some of the developments in this increasingly mobile era. Apparently I’m not the only one glued to my iPhone either. According this Cisco article, by 2016 the number of mobile-connected devices will exceed the world’s population in 2012. WOW. Of course, the article also stated that the number of Android users exceeded the number of iPhone users, which I’m still a little bitter about being the Apple snob that I am. Sigh.
QR codes are a hotly debated issue on the topic. Although I’m likely to go a little softer on the issue after reading this article on how they are being used for charities, I just don’t like QR codes. The cause laid out in the article is, of course, a good one, but I don’t think as many people use QR codes as some marketers would like to think. It might just be me, but I am far more likely to Google something than go through the effort of getting out the QR scanner app. The only time I have ever scanned a QR code? When I’m testing the ones my students put on marketing materials. Sure, they are free, so putting them on your marketing materials isn’t going to cause harm, but I personally wouldn’t put them at the core of my strategy. Plus, they just kill a good design.
Do you scan QR codes? Have you ever had successful results from using them in a marketing strategy?