The study I found utilizing online survey research was The Impact of Perceived Channel Utilities, Shopping Orientations, and Demographics on the Consumer’s Online Buying Behavior in the Journal of Computer-Mediated Communication. The study looked at the consumer learning curve for making online purchases as well as the consumer’s demographics- age, education, income etc. It sought to determine what factors made some people prone to purchasing things online. The study was conducted on a private website via online survey. While I do think this method is somewhat appropriate given the topic, I wonder if the findings were skewed toward people who already use the internet frequently. If someone is likely to take a survey online, wouldn’t they also be more likely to shop online? Even in the few surveys I have conducted, I know the importance of getting a good population sample. For the same reason, I’m not convinced that online surveys are always the best option since they leave out people who may not have a computer or access to the internet. I have used both Survey Monkey and Qualtrics when I was an undergrad at UF. I can attest to the price and convenience factors of these two programs, some great perks. However, and maybe this was just because of the way we handled it, I’m not sure our research had the best population sample. It was predominately just emailed out to friends, posted on Facebook etc. So, the people it reached, we already had a connection with. This would be a similar problem if you posted it on a business website, a person would already have to be using the website to access the survey. Has anyone done it a different way that produced better results?