Tacking onto last week’s SEO discussion, this week’s reading dives deeper into how google actually searches web pages. From my limited experience, the gist of it is this: google uses what’s called a googlebot to crawl webpages (sort of like how a spider crawls around it’s web), and then uses that information to index websites based on all the information it found. When a user goes to do an online search, google’s machines search these indexes to return results. According to google, relevancy is determined by over 200 factors (this is when your SEO comes in handy).
Understanding this information is a crucial first step in using web analytics, a topic I am very excited to learn more about this week. Whether we are running an online portfolio, a large e-commerce site or a simple informational page about the local veterinarian; it is important to know where your website traffic is coming from. Why you ask? Well, for one it gives you some concrete data about whether your sales tactic is working. With web analytics on a retail site, you are better able to see what content drives the most sales rather than simply guessing what works best for your client. Also, you are able to see which population you are reaching. Are you getting a lot of hits from your local audience or people in Russia? If it’s the latter, you may want to know why!