Despite working in marketing for a few years now, there is one very important thing that I know shockingly little about: Search Engine Optimization. Yeah, I reap the benefits of it everyday. I can’t remember the last time I went to a website without Googling it first. I just have somehow skated past it in my professional life. I’ve done the occasional meta tag here and there, but that doesn’t really count does it? It’s almost intimidating for me at this point. So tonight when I sat down to the reading, it was a little bit daunting at first. I thought, oh no, I’m finally gonna have to learn SEO. Turns out, I was pleasantly surprised however by how ‘beginner friendly’ some of it was.
I started out by looking at the glossary of terms, I figured that would be the best bet to ease myself into it. Some of the things, I am happy to report I already knew- social media, viral marketing etc. And the ones I didn’t know? Easily laid out and explained for me. Phew, not so bad. I actually was really interested in some of the concepts like conversion funnel and attention profile. What really caught my eye though was the information multivariate testing. I love the idea of having an A and B site, and determining which is more effective. I’m a daughter of a psychologist, so I’m usually pretty intrigued by human behavior. This is no different, it’s just on the web. Frankly, I would be fascinated to discover the results of that on one of my own sites.
So, somewhere between reading that and Google’s Webmaster Guidelines, it kind of hit me that SEO might not be this big scary monster after all. It’s not just about getting your page up on Google. It helps design by seeing where your users are drawn to and what pages they click on. It gets you in their mind a bit.
Sure, everyone has probably been saying all this for years now, but no one ever said I was quick 🙂 And, I am happy to report, I am no longer afraid of SEO!
… All that being said, my questions tonight are fairly simple. What are your experiences with SEO? Who has used some of these tactics and what were the results?